If you are new to Google Adwords you will want to avoid making the following mistakes that can cost you dearly.

Yes, there are of course those people who feel it’s necessary to claim the top ad spot. Logically, this makes sense because the ad that’s on the top gets the most exposure. But when you’re working with Google AdWords, you need to think out of the box. Here, one of the main reasons why the top ads get the most clicks is not because they want your product but simply because it’s the first ad. The searcher clicking on the top ad could be a casual one who isn’t looking for any solution, but only browsing around.

We are totally serious about this, and it has been known for a long time; people are just nosey and want to have a peek. And since you’re actually paying top dollar for that high position, you don’t want to end up having a bunch of uninterested people clicking on your ads. What you actually want to do is place your bids so you’re farther on down from the action – like in #3 or #4 locations. The quality of the prospects is a great deal higher when people take the time to investigate to numbers three or four. In addition to escaping the idiot clickers, you’ll be paying much less for your clicks. So be smart when it comes to bidding, rather than going with the flow.

Another AdWords mistake is not split testing your ads. Google Adwords offers you the unique ability to test your ads against one another to pick out those that perform best. As an advertiser, you should know where you’re losing money, and also aim at increasing your profits. When you are not split testing your ads you are basically aiming at a pigeon in the dark. It is impossible to know how people will react to your ads until you’ve tested them out. With AdWords you can rotate your different ads which basically means you can have multiple ads in a group rotating as the traffic comes in. Once you find out the best performing ad, you can weed out the other ones and add a new ad to test against it. Going through this process continuously to keep your campaign refined is the best way to boost your profits. There will come a time when you’ll have a great ad performing at peak profits day in and day out simply because you tested various ads.

Finally, do not make the mistake of overstuffing keywords into a single ad group. As an AdWords advertiser, you need to test your ads to make necessary changes and to improve performance. Unfortunately placing hundreds of keywords in one group will only cause your keywords to be ignored and the popular keywords to get all of the clicks. This would give you confusing data, because you wouldn’t know what keywords are actually performing. So make sure you don’t have more than 10 to 20 keywords in an ad group, which will give you a clear idea about the performing keywords. You can then use these high performing keywords in other campaigns. A definate route to absolute failure is having too many irrelevant keywords in your ad group.

If you’re knowledgeable, then you’ll still make some mistakes – do don’t worry too much about them. So, find a credible source to learn AdWords from, and then get moving on it and don’t look back.



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