Three Home Run Banner Advertising Pointers

There is still huge amounts of money to be made in banner advertising, and you would like to get started with this unique method? Banner advertising is well worth any serious online business’ attention as a way to experience lots of high quality traffic.

It’s just not true at all that you need a large budget to get started and begin seeing profits with this form of advertising. In fact, you can place your ad on high traffic sites for a very cheap price for a whole month. Now that’s something which would be difficult to achieve with a pay per click campaign or a pay per view campaign. You’re in great luck because we’re about to give you three solid and proven tips for improved results with banner advertising.

Your banner graphics need to be optimized properly so your ad loads evenly and completely. In the unfortunate event your graphics load either unevenly or incompletely, then your ad could look pretty bad – little to no conversions. Besides that, there’s no need to create a graphically heavy ad these days because people are more into looking for ads that deliver the message clearly. How many conversions you get and the traffic you pull based on the copy is far more important. Some people love Flash and want to put it in their banners, so all we’ll say is to test Flash vs. no Flash and see who wins. Don’t add a mini movie in your banner ad. You never really want to annoy the visitors because if your blinking and jumping Flash banner is annoying the complete crap out of them – they will not click on it. You need to make sure your banners stand out from the crowd. There are plenty of banners that are designed in the same vein, but the problem is that they are lost among the piles of other banners. You want your ads to stand out when you publish them on websites. One way that you can do this is by designing them to be more interactive, which will engage your audience better. These ads can be quite lightweight but just as interesting as well. If you take this step, you will discover that your banners have a better click through rate.

When it comes to graphics and images, once again you have to take your cues from your market – but don’t make them very heavy. You can often get a good idea about graphics from your market plus your product or service. The overall look and feel of your landing page should match your banner images. This is why it’s important to focus on the small elements when designing your banner ad. You can optimize and test your banners, and you should – then you can rotate to other sites periodically.

Let others believe banner advertising is dead and no longer profitable. We actually strongly feel that banner advertising is much better than it has been in many years. People will always respond well to good banners that know how to make them click. Always move forward no matter what; get knowledgeable about it and get cracking.

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