Good writing is only one part of producing copy that converts well. You have to be able to get inside the minds of your target audience so you can explain to them why they need your product. We will look at some proven copywriting techniques to help you do this.

Whenever you’re writing a copy, always remember that it’s not about you. You have to turn your attention to the people who will be buying your product, your customers. Your target audience wants to know how your product is going to solve a problem for them, not about what a great business person or leader (or whatever) you are. They want to know what’s in it for them. If you spend too much time discussing your own personal story you are going to alienate your audience. It’s essential that your copy does not have too many “I’s” when it should be full of “you’s.” Some copywriters don’t understand why they tell everyone how wonderful they are and yet their competitors get all the business. You should not save the part of your copy that really interests them (the benefits) till the end. In fact, the customer should be the main subject of your copy from start to finish.

It is possible to increase the products value when writing a sales copy in many ways. Including a free bonus is also one way to increase the value for the user. Everyone loves the idea of free bonuses. Customers like to pay less for more. So when you throw in a couple of free bonuses along with your main product, it automatically enhances the value of your product and makes your price look smaller. The bonus material alone has also been incentive for people to buy the product.

Yes, the effect is that great. It all depends on what bonuses you include and how you position yourself. For the best results it is recommend that the bonuses be exclusive and complimentary to your product. Don’t just put a cheap product out as a bonus to try and grab sales, as this won’t work.

You should also remember to end your sales copy with a p.s. or post script. Once done the right way a few simples sentences can do the trick. From various studies we know that almost 100% of customers read the P.S. Besides, most people will stop to read this little message, which keeps them on your page longer. Summarize your offer and make the post script a strong calling.

If you want people to buy something or take any particular action, they have to first feel comfortable about doing this. Once people are brought into this comfort zone, their anxiety about making a purchase is lowered. At this point, they have no problem hitting the buy button.



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Filed under: copywriting