Everything can be perfect with an email marketing campaign, but if the subscriber audience rejects the content – then it’s doomed. The email’s subject line is obviously the first exposure of your email to a list. It’s our aim here to provide some workable tips on writing subject lines, and we hope they will serve you well.

Sometimes there’s a desperate feeling when you’re trying to compose a winning subject line, and some marketers have had success with giving something away for free. However, many Internet marketers have stayed away from mentioning the word “free” in their subject line only because they feel that it would evoke a negative response from the subscribers. You can and should still use it in your subject line because nothing has changed in human nature; people are still enamored with “getting free stuff.” However, there are still ways to get your point across if you just cannot bring yourself to use the F word in the subject line. Simple examples: ‘zero price’, or even ‘no cost’ will do just fine. Those will do just fine because you are not misleading anyone, and they simply work to accomplish the same thing. The way to make this work is to always give something away of value and is useful to people. If you’re wondering how well it will work, then just try it with a small test run.

Do not make the mistake of thinking that a lot of opened letters means your subject line was good. This doesn’t necessarily mean that your goal has been met or that your e-mail is converting. A lot of the time a subscriber will open your e-mail simply because he is curious about what you are saying but that doesn’t mean that he will buy what you are selling.

Some subscribers will simply delete the mail as soon as they open it so make sure to measure the click through rate on your links as well as the rate at which your mails are opened. This should give you a pretty good idea of what has been working and what has not been working.

When you are writing your subject line it is important to keep it synced up with your “from” line. This is because there is a lot of spam being sent and most people want to know exactly who is sending them e-mail.

Doing this should help put your e-mail recipient’s fears at ease about who is sending them mail and your mail should be opened at a higher rate. There are going to be times when the subscriber will not remember having subscribed to your e-mail list and so that means that it is your job to make it easy to identify your “from” line and associate it with your subject lines. Email marketing that wins is really not that hard, there are just things that need to be done right. It’s true that each time you write a subject line, it matters and will help you in some small way to get better. So focus on creating good ones, because the more your emails get read, the higher will be the chances of conversions.



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Filed under: email marketing