What is PPC?

What is PPC?  PPC (otherwise referred to as pay-per-click) is a form of online advertising.  Although numerous of us assume that pay per click and Google adwords are one the same thing, the reality is that PPC advertising can be done very effectively on the many other search engines too.

How do you start with pay-per-click?

It is often recommended that everyone who is just starting out with pay per click advertising start on Google.  That is because Google is still by a long way the leader in terms of getting traffic.  If you get started on Google and get successful there, you can start to move on to the other search engines.

Your initial step is to sign up with a google account.  You will enter in all of the usual information, decide what states you would like to target, the daily budget that you want to use and how you want to pay.  Google charges $5.00 to register with them which is inexpensive compared to many of the other search engines.

When trying to see what is PPC, you also must understand how it works.

With pay-per-click, you may create a three line ad.  In order to do so effectively, you’ll need to target a keyword or keyword phrase which has relevancy to your business.  Keywords and key phrases are the terms which people are typing in to Google or the other search engines when they are on the lookout for information.

In effect, if you have a plumbing business, you will want to target any keywords that have relevancy to that.  Luckily, Google and all the search engines have this information open to you.  They have tools that may show you what words folks are tying in and how frequently they are typing them in.

Select these keywords and target them in your ad.  Your ad will include a 2 line text and one line that displays your website.  Next you will bid on the keyword(s) that you have centered for each ad.  Now, when someone types in ‘plumbing’ or whatever other applicable word you have centered in your ad, your ad will display on the right hand side of the page.

How high up your ad appears on the page relies on how high your bid was.  When someone clicks on your advertisement, you will pay the search engine the amount of your bid.  You can change your bid at any time and there are other tools offered by the search engines that allow you to see how much other people are bidding so you can strategize appropriately.

When you are first starting out, you need to target the less competitive keywords so you don’t spend too much on your bids.  As you begin to make more money, you can steadily target the more competitive keywords.

Hopefully this has answered your query about what’s pay per click.  Pay per click advertising is a highly efficient way to advertise because, in contrast to other types of advertising, you only pay after you have received qualified and measurable results.

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