One of the greatest obstacles to success for most internet businesses is reaching and sustaining an excellent conversion rate. So that’s what we’ll be covering today, how to maximize your conversion rates.

Try to meet the objective of allowing your potential customers to feel relaxed and good about doing business with you. Everyone online is concerned about getting ripped-off, scammed, etc; so that is the fear you need to remove from the minds of your visitors. And the best way to do this is to give out an outstanding guarantee that takes away the risk. A generous and well-presented guarantee will help even though it usually is not the primary deciding factor when ordering. Once you make the prospect feel comfortable and grab the sale, you don’t have to worry about any refunds as long as the customer is authentic and you have a good product on your hands. One interesting approach is to make the period exceedingly long such as up to a year or even for life. This brings down the chances of the customer asking for a refund and boosts your conversions too.

Whenever you’re dealing with copy and sales/marketing material, you just must pay attention to the benefits of what you’re offering – they must be expressed properly as benefits and not features, plus they need to be written properly. The benefits that either you write, or your copywriter, have a huge responsibility because they must make the reader “feel” all the great things your product will provide for him. Just about everyone who has a little experience with IM has heard about benefit bullets, and that is what you will write and then put in your copy. This is extremely helpful because most of the readers will just skim through your sales copy and won’t read it in detail, until they hit something that interests them. Of course you want people to at least know what your product provides for them; bullet points are just the ticket because that is the function they serve – to let people know. What emotional needs does your product serve? There are usually many for any product, and you must extract them and convey them in a sentence or two. If you want you can mention a feature, but then it’s critical that you immediately follow-up with the benefit that feature gives.

In your order form, be sure to mention, once again, your guarantee terms and the the offer which is reminding them of how great it is. Shopping cart abandonment rate is extremely real and happens to all businesses, so that is why you want to try to minimize that. Try to alleviate any potential fears they may have and let them know that everything is ok and secure, etc.

If you cannot hire a copywriter, then take your time and learn the basics and then just write your copy and test it.



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