Search engine optimization has been in existence for many years. It has become so popular because the internet is growing at a rapid pace which also means that search engines are becoming more advanced. The past few years have seen a significant evolution in the art of ranking in the SERPs, or SEO as it is also known. A lot of misinformation starts appearing as soon as something takes on these kinds of proportions which you really must know about. A lot of the SEO stories you hear, while appearing to be the truth and even quite scary, are nothing more than a myth. We will be debunking some of these myths in this article.

One common but quite odd SEO story is that PPC advertising will have an impact on how your site performs in the SERPs. The latter is totally untrue. Many people think that by running PPC ads they’d be able to increase or decrease their site’s ranking in the SERPs. However, you need to remember that the two are completely independent of each other and cannot influence one another. This is why it is a mistake to spend money on PPC based on the assumption that your site will rank better. What you should focus on, instead, to make sure your site’s rank increases is building backlinks and adding quality content. You should use common sense to judge the validity of this myth. The need to have a Google Sitemap is another SEO myth that many people follow blindly. There are many tools that Google offers that you can certainly use and Site Map is just one of them. If your site has been constructed properly and is attractive to search engines then you will not require a Google Sitemap. It definitely doesn’t cause any harm to your site and may help you get indexed quicker, but that’s about it. You need to be aware of the fact that simply having it will do nothing for your SEO or to improve your rankings.

How much you need on your site is another SEO myth. People think that they need a minimum number of words on their site to help boost their rank. Quality of information should not be overshadowed by a desire to meet a minimum word count since there is no magic number. The desire to use keywords more effectively gave rise to the idea that your site would need a minimum number of words. A shorter copy can just as effective as a longer one.

Base your content length on the quality of information, as a short copy is as effective as a long one. The quality of your site’s content should be the main focus, not trying to impress search engines. Just remember that what you are saying is more important than how many words you use.

Generally speaking, the stories we just talked about are quite common but shouldn’t make SEO difficult for you. You need to ensure that you know the truth when starting to promote a site with the search engines, so that you can focus your efforts in the right areas.



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Filed under: Search Engine Optimization (SEO)