One of the biggest hurdles marketers are facing these days when it comes to Facebook fan pages is the promotion. Getting new fans to your page is critical for your success because having a large fan base can help you in more than one way. Search engine optimization is one easy method of getting your page in front of as many eyes as possible. That’s right: it is easy to SEO your fan page so that it will show up on the search engines and send traffic your way on a regular basis. The best part about this tactic is that the people who click through to your fan page from the search engines will actually be interested in the product or service that you are promoting. This article will talk about three simple tips that you can use when you work on your Facebook page’s SEO to ensure that you’ll get a good sized traffic boost.

One of the key areas that you need to leverage is the “Info” tab where you should place high density keywords and important links. The info tab is intended to be used as a way for you to describe what your page is about and if you use this area to put descriptive metadata related to your page, you will effectively optimize it.

Therefore, make sure you don’t avoid these fields because it’s a perfect place to put your keywords and links to your other pages or social networking pages. This will make it more likely that your page will rank for the searches. Post direct links in your fan pages live stream. Use your status updates to post links to your website and any other site that is related and that can help build your link score. It will also help raise your rank in Google and build your page’s popularity. Just keep in mind that you should do this slowly over time; doing too much too soon will raise the spam flags. Your goal should be to give quality content on your fan page while still impressing the search engines.

Grab your target audience’s attention by including a large profile picture on your fan page. The simple fact is that one of the reasons Facebook is so popular is the way it allows people to share their photos over the internets. This is just one reason to include a large and expressive photo that illustrates your company and/or your brand. Photos help show people they can trust you and helps you build your brand.

Thus, it is clear that applying some SEO to your Facebook page is beneficial because it will allow you to maximize the effectiveness of your page. Always take every chance you get to send more traffic to your page because the more fans you have the greater your exposure will be. Since your fans are similar to your email subscribers, you need to ensure that you treat them well.



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Filed under: social marketing