In case you haven’t heard, Twitter in now considered the hottest web 2.0 property on the internet, and the main reason for that is because it’s definitely earned that reputation! Twitter’s short message service is long on popularity and doesn’t seem to be slowing down. For internet marketers this means another great way to drive targeted traffic to offers and sites you can profit from. Of course, marketing via Twitter might be a bit confusing at first, if you’re not sure how it works. So the goal of this article is to present a beginning course in Twitter marketing as an aid to achieving long-term success.

The first step is to grab an account. Without it, you can’t start driving traffic. Twitter gives you the choice to sift through your electronic correspondence to discover if you have any colleagues/contacts or old friends who are already on Twitter, and there is positively no cost. Once you have your account you need to work on your profile, upload photos or a logo and, most importantly, add a link to your site/blog. Twitter doesn’t permit you to upload or store any pictures into your own personal photo album, nor does it permit anything beyond micro-blogging which makes Twitter unique from other social networking pages that exist such as MySpace or Facebook. But, you can utilize something called Twitter updates and you will be able to add photos from your phone or computer so that your friends can see them. After you have established an account with Twitter, you can then begin following different people. People you follow are simply people you have subscribed to, you will be shown all of their updates. If someone on your friends list posts an update, you will be able to read this particular tweet on your profile page. In order to follow someone, you just have to click on the follow button that’s right below the profile pictures. You will see that the higher the number of people that you follow, the higher the number of people that will follow you and this is an excellent strategy for driving traffic.

You can also set things up to be automated, using sites like Twitterfeed to broadcast your website’s RSS feed to your Twitter page. Then when you add something to your RSS feed it will connect to your Twitter account and duplicate the posting there. This is a good method to make sure your updates are regularly posted. But remember, too many post tweets in too short a time – especially if you’ve nothing else to say in between – will get you labeled a spammer and you’ll lose followers and creditability. You want do your best to have a balance of natural tweets and these Twitterfeed updates. If you want good, targeted traffic that converts using Twitter effectively is just like striking gold. Thi method takes time and effort, but the more time you expend the better your results. To drive traffic to your website keep your updates consistent, intersperse them with your own commentary, and interact with others in a genuine way.



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Filed under: Twitter Marketing